Your Team

The My Practice Orthodontics smile team,
here for you.

Each member of our highly experienced team specializes in Invisalign and braces with remote monitoring for a modern orthodontic experience.

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Amy

Managing Partner

Amy has extensive experience in marketing communications and public relations, with a focus on lead generation. She has worked with companies large and small to help grow business through digital marketing.

Amy has an MBA in Marketing from the Zicklin School of Business at Baruch College in New York City and a BS in Marketing from the University of Maryland.

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Arash Shoushtari

Director of Digital Advertising

Arash heads up the Digital Advertising division of People & Practice, where he is responsible for introducing your practice to new prospective patients.

He has over a decade of experience supporting small local businesses connect more effectively, and authentically with their surrounding communities.

Prior to joining People & Practice, Arash worked with a number of start-ups bringing products to market in the small business marketing and proximity marketing spaces.

Arash holds an MBA in Marketing from San Francisco State University and a BFA from The School of the Art Institute of Chicago.

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Jessie

Senior Consultant

Jessie heads up our reputation management practice, ensuring that our clients get more-- and better reviews.

Jessie is a Theatre & Politics graduate of Brandeis University and prior to joining P&P, served in a leadership role at multiple technology companies.

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Andreea

Senior Consultant

Andreea has over ten years of experience in digital marketing and proven success in identifying insights and translating them into effective strategies.

Before joining People&Practice, she was the Head of Digital Marketing for one of the leading commercial property investor in the CEE.

Andreea has extensive agency expertise as well, previously working with big clients from multiple industries like Heineken, McDonald’s , Universal Music, Pirelli, etc.

She has a BA in Communication and Public Relations from the National University of Political Studies and Public Administration

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Maggie-Jean

Account Manager

Maggie-Jean ("MJ") is a founding member of P&P. She serves as a Senior Consultant, ensuring that clients receive personalized, creative, forward-thinking service to drive their business forward.

MJ graduated from Marist College with a BS in Psychology and spent four years working at Coolsmiles Orthodontics with Leon as patient concierge and marketing manager.

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Greg

Account Manager

Gregory serves as a marketing consultant and is committed to developing comprehensive marketing programs that fit his clients' needs and nurture the growth of their practices.

Prior to working at People & Practice, Gregory consulted on marketing projects and communications for a variety of small businesses and non-profits. He also runs a private music studio, and takes pride in fostering his students' love for music and preparing them for successful auditions into many of New York City’s most prestigious music programs. 

Gregory holds degrees from Manhattan School of Music and Bard college.

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Lacie

Account Manager

Lacie began working in the orthodontic industry in 1999 and has experience in several areas of a practice including chair side assisting, records tech, scheduling coordinator, treatment coordinator and marketing coordinator. She quickly fell in love with the marketing aspect and has worked hard to combine her love of marketing with her passion for graphic design. 

Lacie’s goal is to help each doctor and team create a marketing strategy that they can be excited about.

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Jana

Director of Social Media

Jana has extensive experience as an online marketing director and social media strategist for several highly successful organizations. She has overseen digital promotion strategies, led development of major editorial and social initiatives, created, curated and published compelling digital content, and managed all aspects of daily operations for various robust online destinations focused on community and interactivity.

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